For many homeowners, the idea of selling during the Christmas holidays feels counter-intuitive. Most people assume buyers are too distracted by travel, family commitments, or festive events to focus on purchasing property.
But in Brisbane, the holiday season tells a very different story.

At Sold On Staging, we’ve seen year after year that December and January can be two of the most powerful months to bring a home to market — especially when the property is professionally styled to create an emotional connection with buyers.

Here’s why selling over the holidays might actually give you a competitive edge.

1. There’s Less Competition — and More Visibility for Your Property

Spring is traditionally Australia’s busiest selling season, which means more listings, more competition, and more pressure to stand out.

But once December hits?

• Many homeowners delay listing until “after the holidays.”

• Inventory drops.

• Buyers have fewer options.

This creates one of the biggest holiday-season advantages: your home gets seen by more buyers and stands out far more easily. With fewer properties on the market, a beautifully staged home becomes even more magnetic.

2. Holiday Buyers Are Serious, Intentional, and Ready to Move

While casual browsers slow down in December, motivated buyers become more active.

These include:

• Families relocating for the new school year

• Interstate buyers escaping the southern cold climates

• Investors finalising tax or financial decisions before the next quarter

• Couples looking to upsize or downsize ahead of the new year

These buyers aren’t window-shopping — they’re prepared and ready to act.
When a property is styled to highlight lifestyle, comfort, and functionality, these motivated purchasers respond quickly.

3. Brisbane Properties Shine in Summer (With the Right Styling)

Brisbane summers highlight some of the best features of a home — but only if they’re presented well.

Professional staging can transform summer-related challenges (humidity, bright light, heat) into assets by:

• Using cooling colour palettes to create a fresh, airy feel

• Introducing natural textures for a relaxed, coastal Brisbane look

• Styling indoor-outdoor zones to highlight breezy summer living

• Ensuring rooms feel spacious even with holiday décor

• Minimising heavy or dark furnishings that trap warmth

When buyers walk into a home that feels calm, cool, and holiday-ready, they instantly imagine their own summer lifestyle there.

4. Holiday Emotion Drives Faster Decisions

December and January are emotionally charged months. People reflect on:

• new beginnings

• lifestyle goals

• family moments

• major life changes

A styled home plays directly into this emotional state. The right staging can spark that instant, “Yes… this feels right.”

It’s often the emotional connection — the feeling of coming home — that drives buyers to make confident offers quickly.

5. Your Home Photographs Beautifully During Summer

Natural light is at its peak during Queensland’s summer, which means:

• brighter interiors

• vibrant outdoor shots

• warm, inviting lifestyle images

• sharper evening twilight photography

Staging ensures every room captures this perfectly.
Online listings look fresher, more spacious, and more inviting — critical when 98% of buyers start their search online.

6. Open Homes Attract More Foot Traffic Over the Holidays

With many people off work, holiday schedules open up. Buyers have more time to:

• book private inspections

• visit open homes

• research suburbs

• compare listings

• travel interstate to view properties

Paired with professional staging, your home becomes an easy yes for buyers ready to take action before the new year truly begins.

7. A Styled Home Helps Buyers Imagine Next Year in a New Space

When your property is staged beautifully during December and January, you’re not just showing a house — you’re showing a vision of the year ahead.

Buyers picture:

• hosting Christmas lunch

• enjoying summer afternoons on the deck

• starting the school year feeling organised

• turning the page into a new chapter

This emotional forecasting is powerful — and staging is what makes it possible.

Thinking of Selling This Summer? We Can Help.

If you’re preparing to list your home during the holiday season, professional staging can make all the difference — especially when competition is low and buyer motivation is high.

At Sold On Staging, we specialise in creating warm, inviting, beautifully styled spaces that connect instantly with Brisbane buyers.

✨ Bringing your Home to Life.
📞 Jo – 0417 197 561 | 📞 Chloe – 0414 646 076
📍 Brisbane | Servicing Greater Brisbane & Surrounding Suburbs